Pareshi Rajveer

Product Designer, IC
New York City, US.

About

NYC-based design leader (ex-engineer). I build AI-first products for B2B/B2C, partnering with ML/Engineering and Product end-to-end. Proven track record building creator tools and enterprise agentic workflows that boost automation and user impact. My playbook: transparent AI, observable impact, and team rituals for speed and quality.

Work

Pietra Studios
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Head of Design, Individual Contributor

New York, NY, US

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Summary

Leading end-to-end design for Pietra Studios' Series B flagship AI e-commerce suite, driving innovation in creator tools and enterprise workflows. Partner with ML/Engineering and Product to deliver high-impact AI-first solutions.

Highlights

Designed and launched the first integrated daily AI Copilot across Sourcing, Fulfillment, and Marketing tools, achieving ~100 daily active users (DAU) within two weeks.

Owned the core AI UX system, establishing interaction principles, prompting guidance, and response patterns, collaborating with ML/Product to track quality (RAG outputs, regenerates, feedback) and fine-tune prompts + UX.

Built a proactive brand feed that surfaced key product signals, significantly driving 3x more queries per session in early usage by enhancing user engagement and discovery.

Designed n8n agentic workflows, supporting 33 early automation cases and enabling ~70% of newly onboarded users to configure at least one agent, streamlining complex tasks.

Contributed as a core team member, defining priorities across AI, growth, and brand discovery initiatives while consistently designing and shipping 4-5 features per week.

Partnered with marketing and sales teams on strategic go-to-market efforts, developing demos, positioning, and essential collateral.

Stealth startup
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Senior Product Designer

Remote, US

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Summary

Led design and shipment of the Minimum Viable Product (MVP) for a pre-seed crypto investment platform, focusing on core user experience and strategic feature development.

Highlights

Shipped core user flows, including account setup, portfolio views, investment tracking, deposits/withdrawals, covering 80% of critical early use cases.

Designed a risk assessment flow that translated user goals into a personalized plan recommendation, building confidence through contextual guidance and driving a ~15% lift in completed signups.

Walgreens
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Product Designer

Chicago, IL, US

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Summary

Owned UX improvements and visual design for Walgreens' cart and checkout experiences across web and app, focusing on enhancing user flows and reducing friction.

Highlights

Shipped improvements across cart, delivery/pickup, and payment; addressed cart-abandonment drivers and cut checkout time by 21%.

Led cross functional alignment across 4 product teams to shape roadmap, design strategy, and redesign goals.

Centric Software
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Product Designer

Campbell, CA, US

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Summary

Owned and shipped a new feature within the 3D viewer for enterprise workflows, enhancing user interaction and addressing critical workflow bottlenecks.

Highlights

Designed, prototyped, and tested a new feature for the 3D viewer, successfully addressing workflow bottlenecks and achieving 33% adoption among target users.

Collaborated with product and engineering teams to integrate technical and performance constraints, speeding iteration and cutting design turnaround by ~15%.

Contributed to the development of icons and 3D interaction patterns (select, inspect, manipulate), covering loading states, errors, and edge cases to ensure a robust user experience.

Netbramha Studios
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Product Designer

Bengaluru, KA, India

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Summary

Designed data-heavy sales management workflows for Voiro, an Ad-tech CRM, focusing on improving efficiency and user comprehension of complex data.

Highlights

Improved sales tasks efficiency by 20% through a comprehensive redesign of data models, tables, and analytics workflows for high-volume lead management.

Expanded the existing design system by integrating 5 new data visualization widgets and their variants, significantly enhancing user comprehension of raw data.

EduBridge Learning
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Product Designer

Mumbai, MH, India

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Summary

Built the online presence and Minimum Viable Product (MVP) from conception to launch for an Ed-tech platform, driving initial user acquisition and engagement.

Highlights

Shipped the core MVP platform within 4 months, successfully securing 8,000+ downloads and 2,100+ enrollments in the first 6 months post-launch.

Increased student engagement with learning tools by 16% through the implementation of behavior-influencing methods and user-centric design.

Grew the design team from 1 to 3 members, establishing foundational design processes and mentorship for junior designers.

Education

Indiana University, Bloomington
Bloomington, IN, United States of America

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M.S.

Human Computer Interaction and Design

Ramaiah University
Bengaluru, KA, India

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B. Tech.

Computer Science and Engineering

Skills

Product Design

Mobile Design, Design Systems, Web Design, Product Strategy, Visual Design, Interaction Design, Service Design, Information Architecture, Typography, AI Agents, N8N Agentic Workflows, Vibe Coding, AI Prototyping, Data Visualization.

Toolkit

Figma, Claude, Lovable, Cursor, Midjourney, Framer, Protopie, Miro, FigJam, Zeplin, Photoshop, Illustrator, Maze, Google Analytics, Hotjar, Kibana, VWO, Slack, Asana, Jira, Whimsical, Marvel, Agile Methodologies, Mixpanel.

Research

User Research, User Interviews, Competitive Analysis, Surveys, Storyboarding, Prototyping, Affinity Mapping, Personas, Wireframes, Journey maps, User flows, UX Audit, Baymard Analysis, Heuristic Evaluation, A/B Testing.

Soft Skills

Stakeholder Collaboration, Storytelling, Presentations, Horizontal Partnership, Design Reviews & Critiques, Design Workshops.

Volunteer

The Collective Consciousness
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Founding Product Designer

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Summary

Built a scholarship portal for students from marginalized communities, unlocking a $100M opportunity for 3M beneficiaries. Optimized the application rate by 7%. Directed sprints, user journeys, and designed 100+ screens across web, mobile, and tablet platforms, catering to three different personas - students, parents, and teachers. Led a design team of 3, fostering a culture of design thinking, continuous evaluation, and collaborative problem-solving.

Projects

Autonomous Vehicle Accessibility for Blind and Visually Impaired Users

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Summary

Conceptualized and engineered a user-centric framework for Level 4 autonomous vehicles, designed specifically to enhance mobility, autonomy, and safety for blind and visually impaired (BVI) users. Conducted user research through interviews, focus groups, and observational studies to understand the unique navigation and interaction needs of BVI users. Developed a UX roadmap that projected a significant increase in purchase intent and adoption among BVI users. Created and rigorously tested multiple proofs-of-concept, demonstrating the framework's functionality and scalability.

Accessibility in VUIs for People with Speech Impairments

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Summary

Crafted a set of design principles to tailor Voice User Interfaces (VUIs) for people with speech impairments. Conducted research by employing methods such as role-playing and body-storming to gain insights into the challenges faced by the users. Designed and utilized physical artifacts made from LEGO to prototype and test design concepts, prioritizing empathy-driven design.